Team
Team of 4
Role
Content Manager and Digital Marketer
Tools
Beaver
WordPress
Slacks
Duration
48 hours
Overview
My team and I developed a website for Hope for Tomorrow, a non-profit organization dedicated to mentoring, tutoring, internships, and teaching essential business and professional skills to underprivileged children, youth, adults, and their parents. As volunteers in the 48in48 global event, we successfully built the site within 48 hours. Throughout the project, we focused on aligning the website with the organization's goals and vision, ensuring it effectively encourages visitors to donate, volunteer, or partner with Hope for Tomorrow to expand its reach and impact.
Team Members
Kharah Harrison: Project Manager
Anahi Melendez: Contant Manager and Digital Marketer
Problem
Hope for Tomorrow Community Development Center lacked an online presence, which limited its ability to communicate its mission, attract sponsors, and engage with the community. The challenge was to create a website that would enhance accessibility, increase outreach, and effectively showcase its programs and services.
Solution
We designed and developed a user-friendly website for Hope for Tomorrow Community Development Center, enabling them to update content and manage the site easily. This solution improved their outreach, increased audience engagement, and provided a platform to showcase their programs and services effectively.
My Role
As the Content Manager and Digital Marketer for the Hope for Tomorrow website project, I ensured all content was accurate, well-organized, and aligned with the organization’s goals. I optimized the site for SEO, improving its ranking and visibility. In addition to managing content, I collaborated with the non-profit to understand their vision and needs, ensuring the website’s design complemented their messaging. Through regular communication, I implemented changes based on their feedback to deliver a platform that effectively engages their audience and highlights their mission.
Content Strategy
The non-profit organization sought a clean, straightforward website that effectively encouraged more community involvement. The goal was to create a design that was simple and intuitive while ensuring all the essential information they needed was seamlessly incorporated.
Home page
Headline & Introduction: A clear, concise summary of the organization’s mission and impact.
Call to Action: Prominent buttons encouraging visitors to volunteer, donate, or contact the organization.
About Page:
Developed a compelling narrative of Hope For Tomorrow’s story, vision, and leadership team to build trust and credibility.
Programs & Services
Detailed descriptions of the community service, literacy programs, internships, tutoring, and other initiatives, using bolded keywords to draw attention to important aspects like mentoring, family stability, and housing resources.
Get Involved:
Created persuasive content for volunteers and sponsors, highlighting the benefits of engagement and the positive community impact they could make.
SEO Strategy
I implemented an SEO strategy to boost the website’s visibility and search ranking:
Starting from zero: The non-profit had no existing website, meaning their SEO presence was non-existent when the project began.
Keyword Research: Conducted extensive research to identify relevant focus keywords that aligned with the non-profit’s mission and target audience.
Content Optimization: Integrated focus keywords into titles, meta descriptions, URLs, and across the website’s content to enhance search engine ranking.
Technical SEO: Improved the website’s technical performance by optimizing site speed, mobile responsiveness, and ensuring a logical site structure.
On-Page SEO: Ensured that the website's design and structure were user-friendly and search engine optimized, focusing on improving visibility and increasing traffic.
Challenges & Solutions
Limited Information/Content: The non-profit provided minimal content for the website. To address this, we used stock images temporarily to maintain a visually appealing design while still conveying the organization’s message. We also trained the team on how to easily update and edit the content later as more information became available.
Low-Quality Media: The provided media included some blurry images and videos where the music overpowered the vocal audio. I tackled these issues by using Adobe tools to enhance image clarity and adjust the video’s audio balance, improving overall media quality for the site.
By overcoming these challenges, we ensured that the website looked professional and was flexible enough to accommodate future updates.
Reflection & Key Takeaways
Team Collaboration: This project allowed me to work closely with a team in a professional setting, improving my communication and collaboration skills. I gained a deeper understanding of how to delegate tasks and align efforts toward a common goal.
User-Centered Features: Throughout the project, I learned what features are most important to users, such as easy navigation, clear calls-to-action, and accessible information. Ensuring that the site met the user’s needs while staying aligned with the non-profit’s goals was key.
SEO Analytics & Content Management: Starting with zero SEO, I learned how to create a solid SEO foundation from scratch. Managing content efficiently while keeping it aligned with the organization’s vision taught me the importance of both content accuracy and user engagement strategies.
Conclusion
This project demonstrates my ability to manage content creation and strategy in a fast-paced environment while delivering measurable outcomes that align with client objectives. As Content Manager and Digital Marketer, I played a crucial role in establishing a digital presence for the Hope For Tomorrow Community Development Center, enabling them to engage more effectively with their community.